One Platform from Research Idea to Action
Define your question, select your target audience, go to field, analyze the results. How does the consumer research process work on Sorbunu, what does the platform experience look like, and how can the process flex for different needs?
Your Research, Step by Step
From signup to actionable insight, here is exactly what happens at each stage.
Create Your Survey
Sign up for free, pick a research template (concept test, brand tracking, ad test, pricing) or start from scratch. Add your questions, upload visuals, set logic branching. Your survey is ready in minutes.
Define Your Target Audience
Choose from 250+ segmentation criteria: age, gender, city, income, category usage, brand preference, lifestyle. Set quotas to ensure balanced representation. Reach exactly the people whose opinion matters for your decision.
Define Your Target Audience
Choose from 250+ segmentation criteria: age, gender, city, income, category usage, brand preference, lifestyle. Set quotas to ensure balanced representation. Reach exactly the people whose opinion matters for your decision.
Launch and Collect Responses
Review your setup, complete payment, and submit for approval. Once approved by the Sorbunu team, your survey goes live immediately. Watch responses come in on your live dashboard. Most surveys complete within hours, not weeks.
Analyze and Act on Results
Access your results on an interactive dashboard. Filter by segments, compare alternatives, read open-ended responses. Export as Excel or PDF. Your data is ready for the next meeting, the next pitch, the next launch decision.
Analyze and Act on Results
Access your results on an interactive dashboard. Filter by segments, compare alternatives, read open-ended responses. Export as Excel or PDF. Your data is ready for the next meeting, the next pitch, the next launch decision.
What Powers the Platform
Every step is designed to reduce friction and increase data quality.
250+ Segmentation Criteria
Demographics, psychographics, category usage, brand preference, lifestyle, and more. Target exactly who matters.
4-Layer Panel Verification
Every panelist is verified through phone, email, demographic consistency, and behavioral screening. No bots, no duplicates.
AI-Powered Reporting
Automated cross-tabs, segment comparisons, statistical significance indicators. Skip the analyst queue.
Results in Hours
Average fieldwork completion in hours, not weeks. Fastest path from question to decision.
Transparent Pricing
See the cost before you launch. No hidden fees, no agency markup. Pay by credit card and start immediately.
Expert Support When Needed
Start self-serve, add expert guidance for complex setups. Dedicated account managers for Professional and Enterprise plans.
Sorbunu vs. Traditional Research
See how self-serve consumer research compares to the traditional agency model.
Results in Hours, Not Weeks
Setup in minutes, fieldwork completes in hours. Average delivery under 48h.
Transparent Pay-As-You-Go
See the cost before you launch. No hidden fees, no agency markup. Single study or subscription.
4M+ Panel, 250+ Criteria
Deep segmentation with real-time targeting. Live results dashboard with segment breakdowns.
2–6 Weeks Setup & Delivery
Field preparation, vendor coordination, and report delivery stretch timelines to weeks.
Quote-Based, Variable Pricing
Retainer contracts or per-project minimums with unpredictable final costs.
Basic Demographics Only
Limited focus groups and basic segmentation. No live dashboard, final report only.
Sorbunu vs. Traditional Research
See how self-serve consumer research compares to the traditional agency model.
2–6 Weeks Setup & Delivery
Field preparation, vendor coordination, and report delivery stretch timelines to weeks.
Quote-Based, Variable Pricing
Retainer contracts or per-project minimums with unpredictable final costs.
Basic Demographics Only
Limited focus groups and basic segmentation. No live dashboard, final report only.
Results in Hours, Not Weeks
Setup in minutes, fieldwork completes in hours. Average delivery under 48h.
Transparent Pay-As-You-Go
See the cost before you launch. No hidden fees, no agency markup. Single study or subscription.
4M+ Panel, 250+ Criteria
Deep segmentation with real-time targeting. Live results dashboard with segment breakdowns.
Built for Every Team That Needs Consumer Data
From global brands to seed-stage startups, the process is the same. Only the scale changes.
Enterprise Brand Teams
Run concept tests, brand trackers, and ad pre-tests at the speed of your launch calendar. 1000+ sample, multi-segment, quarterly waves.
Startups
Validate your MVP concept with 200 real consumers before your next investor pitch. Data-backed decisions from day one.
Agencies
Quick-turn research for client presentations. Compare creative directions, test packaging, measure campaign impact. White-label reporting available.
Academia
Collect primary data for thesis projects and academic research. Structured samples, ethical data collection, exportable datasets.
0M+
Verified Panelists
A massive data pool with high representation from every region of Turkey.
0h
Average Delivery
The shortest and most efficient path from fieldwork to final analysis.
0+
Segmentation Criteria
Rich filter options to precisely define your target audience.
0M+
Yearly Insights
Billions of meaningful data points illuminating decision makers.
Frequently Asked Questions
No. Teams without research experience can use it comfortably with ready-made templates and the platform's guidance. Expert support is available for more complex needs.
With a ready-made template, research can be set up and launched in 15-20 minutes. Building from scratch takes a bit longer but is usually completed within 1 hour.
For most research, 600 participants is a good starting point. If you plan segment-based breakdowns, you'll need to increase the sample size to ensure each segment is adequately represented. The platform shows the recommended sample size based on your research structure.
Yes. The panel breadth and behavioral filtering capability provide access to most niche audiences. Fieldwork time may be longer for very narrow segments. The platform shows the eligible participant pool in the panel based on the criteria you set.
For broad target audiences, first responses typically arrive within 24 hours. Most research is completed in 2-3 days. It may take longer for niche audiences.
Export is available as Excel, PDF, and raw data. Results can also be explored interactively on the dashboard.
Both are possible. The platform is designed for self-serve use, but for more complex projects, research design, sampling plan, and reporting support can be obtained from the expert team.
No. Teams without research experience can use it comfortably with ready-made templates and the platform's guidance. Expert support is available for more complex needs.
With a ready-made template, research can be set up and launched in 15-20 minutes. Building from scratch takes a bit longer but is usually completed within 1 hour.
For most research, 600 participants is a good starting point. If you plan segment-based breakdowns, you'll need to increase the sample size to ensure each segment is adequately represented. The platform shows the recommended sample size based on your research structure.
Yes. The panel breadth and behavioral filtering capability provide access to most niche audiences. Fieldwork time may be longer for very narrow segments. The platform shows the eligible participant pool in the panel based on the criteria you set.
For broad target audiences, first responses typically arrive within 24 hours. Most research is completed in 2-3 days. It may take longer for niche audiences.
Export is available as Excel, PDF, and raw data. Results can also be explored interactively on the dashboard.
Both are possible. The platform is designed for self-serve use, but for more complex projects, research design, sampling plan, and reporting support can be obtained from the expert team.
Try your first research for free.
See the platform experience for yourself. You can get started quickly with ready-made templates or share your research needs and plan together.